| Science at the Poles - Research As Cool As It Gets |
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bridges vol. 10, June 2006 / Feature Articles
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Have you ever
seen the 2005 TV spot for Coke Classic, where a polar bear peers down a
snowy slope before being offered a bottle of Coke by a penguin? It will
hardly come as a surprise to anybody that this will never happen. The
main reason why polar bears and penguins will not be peacefully united
on an ice floe, however, is less well-known: polar bears live in the
Arctic, penguins in Antarctica. Maybe marketing people just don't care
that much about reality. Maybe the real cause for (and effect of)
illustrations of this kind, though, is that the general knowledge of
the polar regions is not at its peak.
