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By Stefan Kalt
In spite of a recent history of humiliating knocks and dwindling power,
the United States is still the land in which the gospel of progress
reigns supreme. This faith found expression in Thomas Friedman’s 1999
bestseller, The Lexus and the Olive Tree: Understanding Globalization,
which assayed America’s fate in the age of globalization. Friedman has
now published a new book on the same topic entitled The World is Flat:
A Short History of the Twenty-First Century. In many ways, The World is
Flat resembles its predecessor, at times merely updating and
re-illustrating the latter’s central theses. Unsurprisingly, Friedman’s
giddy neo-liberalism is unrelenting. Nor does he shelve his gung ho
corporate boosterism, which at times borders on unpaid advertising.
Those who found The Lexus and the Olive Tree stylistically grating will
find The World is Flat equally so. Nevertheless, The World is Flat does
voice some new concerns. Friedman’s optimism is more tempered than it
was in The Lexus and the Olive Tree, undoubtedly reflecting the 9/11
aftermath and possibly signaling a growing awareness of the plight of
those who have not – or have not as yet – reaped the fruits of
globalization. Friedman touts The World is Flat as a companion volume
to The Lexus and The Olive Tree. Indeed, The World is Flat makes up for
certain deficiencies of its predecessor. To be sure, it contains
shortcomings of its own, and even falls behind The Lexus and the Olive
Tree in some respects. But, its strengths and weaknesses aside, it has
received a good bit of attention and, along with its sibling, sells
widely and garners lavish praise, at least in the United States. The
popularity of these two books indicates that America’s optimistic
self-understanding is alive and kicking. If only for taking a sounding
of the American mood, The World is Flat merits a look.
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